About me
Hello! Nice to meet you.
I am a digital marketing manager passionate about graphic design, branding, UX design, social media marketing, and content creation.
Before my time in digital marketing, I worked for six years in the travel and tourism industry. Working in multicultural teams in over ten countries, I was able to master leadership skills such as communication, detail orientation, and quick adaptability. My creativity was also expanded, as the more you collaborate with different types of people, the more insight you can gain on design and inclusive practices. Working in Guest Relations built my empathy and challenged me to think outside the box to find solutions.
Now I use that experience when I design, making sure that my creations are inclusive and equitable. I always try to put myself in the position of the user and/or the audience. I love the digital marketing scope and am always striving to learn more to keep my skills updated.
My passion is in graphic design and finding ways that help contribute to a world that makes digital design and the overall sharing of information more accessible and inclusive worldwide.
Expertise
UI/UX, Graphic Design, Branding, Design UI, Web Design, Wireframing, Content Creation, Social Media Marketing
Three Fun Facts
I am a French / American dual citizen.
I grew up in Albuquerque, New Mexico but traveled every summer to France to live with my Grandma. I have native speaking skills in both English and French. I am also speak advanced level Spanish.
I run an online Etsy Boutique in my free time.
I found my hobby of creating digital templates after being an avid scrapbooker for years. My products are mostly tools to facilitate communication and organization. It makes me so happy when customers tell me that my products helped them.
I am a stationary enthusiast.
Vintage prints, clever copy, and letter-pressed cards are my jam! In fact, I love stationary so much that I designed my own wedding invitations, menus, table number signs, seating chart, signage, and more.
Tools
Figma
Canva
Adobe Creativity Suite
French Fluency
Slack
VN / CapCut
Mailchimp / Flodesk
Spanish Level - Advanced
Wordpress / Shopify / Wix
G Suite & Google Analytics
Notion
GumRoad
Experience
2023-Current
Sunday Morning Easy Co. LLC
Etsy Shop - Owner and Founder
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Design and creation of all 35 digital templates sold in the shop.
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Leverage of social media ( Instagram, Tik Tok, Pinterest) to expand market reach.
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Creation of content on social media to maximize brand identity and generate revenue.
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Ensured great customer satisfaction resulting in a 4.9 / 5 rating.
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Optimized SEO in product listing to boost product ranking.
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Set pricing structure according to market analytics and trends.
2023
New Mexico Boston Terrier Rescue -
Free Lance Content Creation
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Created and executed multi-channel social media content strategies that built brand awareness, increased engagement, and inspired audiences to participate in the auction.
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Edited a range of SEO-rich content for digital publication, including video scripts, tutorials, and social media posts.
2021-2023
Champagne Paul Laurent -
Digital Marketing & Brand Manager
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Developed, implemented, and executed strategic marketing strategies
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Spearheaded all aspects of marketing including digital communication, product positioning, social media management, email campaigns, SEO strategies
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Designed, constructed, and now maintain the company's e-commerce website
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Implemented an entire rebranding of the company
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Content Creator for Instagram, Facebook, Tiktok, Pinterest, and Linkedin
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Represent and promoted at International Marketing events
2020-2021
Club Med Valmorel France -
Exclusive Collection Concierge
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Provided a tailored guest experience and high level of service for the luxury exclusive collection.
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Collaborated with a team of 12 people to increase customer satisfaction feedback by +2.4%
2019-2020
Club Med Kani Maldives -
VIP and Fidelity Program Manager
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Independently managed the Fidelity member program, ranging from 75-150 clients a week
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Delivered an exceptional guest experience through personalization and anticipation of clients’ needs
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Increase the performance and quality index of the program in Portugal by 7.2% YOY, ranking first out of 13 in the European Zone
2018-2019
Club Med Cancun Mexico -
Community & Content Manager
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Developed high quality, engaging content that spoke to the brand’s voice and vision.
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Partnered with profit centers to develop data-driven social strategies that aligned with marketing objectives.
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Created multi-channel social media content that boosted engagement
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Managed and maintained the "MyClubMed" application
Education
Google UX Design Professional Certification
Completed in 2023
Introduction to HTML5 Certification
University of Michigan
Completed in 2021
Bachelors in Business Administration in International Management & Minor in French
University of New Mexico
Completed in 2015